Service Design
and User Research

VISIONIST SERVICE DESIGN AND USER RESEARCH

At Visionist Consulting, we specialise in user-led service design that transforms services for the digital age, making complicated processes simple. Our approach unifies service design, content design, interaction design, and user research to map, understand, interrogate, and improve end-to-end services. We strive to create services that meet the needs of both the people using them and the organisations running them. 

OUR APPROACH TO SERVICE DESIGN

Our service design process begins with a deep understanding of user needs, achieved through comprehensive user research. By identifying and addressing user pain points, we can design services that are not only effective but also enjoyable to use.

KEY ASPECTS OF OUR APPROACH

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User Research

We engage directly with users to gather
insights and understand their needs and
challenges.

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Service Design

Our approach involves mapping and
redesigning services to align with user needs
and business goals.

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Rapid Prototyping and Usability Testing

We use rapid prototyping and testing to
validate designs and ensure they meet user
expectations.

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Content Design

We create clear and concise content that
effectively communicates with users and
meets their needs.

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UX Design

Our user experience designers follow best
practices to create accessible, intuitive, and
user-friendly services.

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OUR EXPERTISE

Visionist’s team of experts combines their knowledge and skills to deliver exceptional
service design and user research:

User Researchers

Our researchers excel in identifying,
engaging, recruiting, and researching
with users to gather insights that inform
decision-making.

Service Designers

They take a holistic approach to
understand problems from both
end-to-end and surface-to-core
perspectives, using a range of
methodologies and techniques.

UX Designers

Our designers are well-versed in UX
design best practices for the UK
government and businesses,
ensuring services and products
meet accessibility requirements.

BENEFITS OF VISIONIST’S SERVICE DESIGN AND USER RESEARCH

Enhanced User Satisfaction

By focusing on user needs and pain
points, we design services that provide
a seamless and satisfying user
experience.

Streamlined Processes

Our approach simplifies complex
systems and processes, making them
more efficient and user-friendly

Increased Accessibility

We adhere to best practices to
ensure services are accessible to all
users, including those with
disabilities.

Data-Driven Insights

Our research-driven approach ensures
that services are informed by real user
data, leading to better outctomes.

Continuous Improvement

Through rapid prototyping and
usability testing, we constantly refine
services to better serve users and
meet business objectives.

Get in Touch

Let Visionist Consulting help you with service design and user research Contact us today to learn more about our services and how we can help you achieve your business goals.

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